Seasons of Style

For more than three decades, Belle Shops has been a cornerstone of Jackson Hole’s retail scene — evolving from a single kitchen store into a beloved collection of distinctive boutiques that celebrate style, creativity, and community. This holiday season, Belle’s flagship store on the Town Square stands as the ultimate one-stop destination for festive décor, elegant tablescapes, and unforgettable gifts.

A Jackson Legacy

Founder and owner Jane Carter Getz launched her first store in 1994 after realizing Jackson lacked a shop that blended casual charm with thoughtful design. “At the time, everything was very formal — lots of fine china and crystal,” she recalled. “I wanted to create something more approachable, more fun.”

From that vision, Belle Shops was born. Within a few years, Jane expanded to the prime corner location on the Town Square — now home to the flagship store that embodies Belle’s signature aesthetic: effortless sophistication with a distinctly local touch.

Over time, Belle Shops has continued to evolve with Jackson’s rhythm, balancing mountain-town warmth with elevated taste. “We’re always changing,” Jane said. “Every season brings something new — fresh displays, new lines, trunk shows, and events. It keeps things exciting for us and for our customers.”

The Art of Holiday Magic

Each winter, Belle’s team transforms their Town Square store into a wonderland of holiday inspiration. From sparkling ornaments and unique tabletop accents to cozy hostess gifts and elegant jewelry, every corner invites discovery. “After 30 years, it’s still a challenge I love — finding new ways to present something as simple as a skier ornament in a way no one’s seen before,” Jane said with a smile.

This year’s holiday open house promises fresh themes and festive energy. Guests can expect thoughtfully curated displays that blend timeless tradition with unexpected flair — making Belle the go-to stop for locals, second homeowners and visitors seeking something special.

Beyond the Square

Belle’s reach extends beyond Wyoming, with additional stores in Big Sky and Bozeman, Montana, and even Vero Beach, Florida. Yet at its heart, Belle remains deeply rooted in Jackson’s community. Many staff members have been with the company for nearly a decade or more, offering knowledgeable, personal service that makes every visit feel like catching up with a friend.

For those unable to stop in person, belleshops.com brings the experience home, with nationwide shipping, complimentary gift wrap, and the same curated touch customers love in-store.

As Jane put it, “Whether you’re shopping for a holiday centerpiece or a pair of earrings, we want you to feel inspired — and to find something you truly love.”
 

Distinctly Jackson: A Collection of Experiences

Belle Shops now encompasses six Jackson locations, each with its own personality:

The Flagship Store (Town Square): Gifts, tabletop, fine jewelry, and kitchen treasures.

King Street: Women’s clothing, accessories, and jewelry with a modern mountain vibe.

The Cabin: A thoughtfully curated collection of fashion, jewelry, and gifts, with exclusive pop-up events featuring brands like Jes MaHarry and Sunset Trails.

Broadway: Western flair meets craftsmanship, featuring Burns 1876 — the nation’s oldest family-owned Western wear company, offering custom hats, boots, and sterling buckles.

The Outlet: A favorite for savvy shoppers looking for treasures at exceptional prices.

The Four Seasons Store: A refined boutique experience within Jackson’s premier resort.

Together, they create a constellation of style that reflects Jackson’s diverse spirit — refined yet grounded, classic yet adventurous.